The SIL Looks to Bring Independent Designers Online

The platform, set to launch next week, will be a place for handcrafted, hard-to-find investment pieces.

THE HUNT: The SIL aims to be the window into the worlds of hard-to-find designers, many of whom have yet to fully embrace online commerce. 

The latest online boutique to launch fancies itself a platform for independent designers who have garnered followings for their one-of-a-kind and hard-to-find pieces.

“The SIL is a vehicle. I want to shed light on the designers that I love who don’t have third-party retailers or their own web sites. It was really born out of my love for [designer] Tish Cox,” said founder Natalie Bloomingdale, who is also a partner at public relations firm Nash & Lee PR Shop.

The company’s name is an acronym for Stuff I Love, which succinctly describes Bloomingdale’s penchant for Cox’s pieces, which she has often worn to galas and luncheons. She came upon the designer after seeing one of her blouses and from there went to Dallas to track Cox down.