Catherine Prevost knows how to make women feel beautiful. Her dresses have established cult following in London for women who want flattering dresses with understated glamour that are made with English craftsmanship. With strong vision in mind, the ethos of Catherine Prevost is very much about timeless, chic, elegance, and glamour. Her clothes embrace a femininity that is empowering to women. Her collection is made locally in the UK. Both the fabric and the tailoring are all done close to London, because Catherine values English craftsmanship and sustainable fashion. She recognises the trend away from fast fashion. The production is small to create minimum waste, that is to reinforce her belief of against mass production.