orn in the Soviet Union and raised in a ”closed” military city, deleted from all maps, Julia Voitenko followed her passion for beauty and moved to Milan in her early 20s where she fell instantly in love with the city and superb craftsmanship.
Julia launched a shoe brand at age 25, and soon after won the Vogue Italia design competition ”Who Is On Next.” In 2013, she founded the luxury clothing brand Esme Vie, selling to Harrods, Moda Operandi and others, as well as creating couture garments to high profile private clients. In 2018, Julia left Esme Vie to pursue artistic research and prepare the launch of her new brand under her own name.
Julia’s mission is to enhance female elegance in a way that makes sense in today’s turbulent times, using innovative technology to provide high quality made-to-measure online. Her work is defined by a fierce drive for the perfection of simplicity: classical femininity with a distinct, modern twist.