Label: It’s Better

Era: 1960s/1970s

Size: Small/Medium

About the Item:

“I bought something from a vintage dealer on Etsy and they just threw this dress in with my order—it was a very happy surprise!” Natalie says. This sleeveless maxi from It’s Better features a high mock neck and a full-length, easy silhouette in a dense, textured polyester double knit—a fabric beloved in the 1970s for its structure, durability, and wrinkle-resistant ease. The saturated floral print and fluid drape give it that quintessential late-’60s to ’70s day-to-evening versatility.

About the Label:

It’s Better appears to have been a smaller, likely private or regional label active during the 1970s, a period when many manufacturers produced fashion-forward polyester dresses for department stores and specialty retailers.

Measurements:

Bust: 17.5”
Waist: 14”
Length: 60”

Fabric:

Double knit 100% textured polyester

Condition: 

Garment is in good vintage condition. There are two somewhat significant stains on the front of the garment that are extremely well camouflaged by the print.